iPromote Press Releases

The Real Estate Book Offers Instant Creation of Display Advertising Technology From iPromote

Thu, 12 Nov 2009 00:28:00 -0800

(Lawrenceville, GA) November 12, 2009 — To generate additional quality leads to its customers, The Real Estate Book, the leading publisher of real estate information online and in print in North America, is offering advertisers the option to create online promotional campaigns, at the simple click of a button. Accessible through The Real Estate Book's advertising management system, the One-Click Advertising© technology by iPromote allows customers to instantly create rich-media display ads to run prominently across a network of hundreds of premium Web destinations.

"We're always looking for ways to boost value for our customers by increasing the quality leads that we deliver to them," says Scott Dixon, Network Communications, Inc.'s president of the real estate division. "We're excited to be able to offer them the ability to augment their online exposure with ad campaigns they create easily and instantly — and give today's home buyer the photos and video they seek when shopping for a new home."

Once logged onto The Real Estate Book's advertising management system, AMS 2.0, customers can create their own display ads by clicking on the iPromote link, and following the simple steps of building custom advertisements. They can promote any URL they wish — their personal web site, company web site, Facebook fan page, or their personal profile or listings on RealEstateBook.com. iPromote technology scans their Web pages for content such as images, text, audio, or video and intuitively creates professional-quality, rich-media advertising packages with five different ad sizes, in a matter of seconds.

Advertisers have complete control over where to market their listings. They can promote their listings locally, nationally or even internationally with point-and-click ease. Real-time maps and graphs show exactly how well their ads perform in different areas.

Ads are displayed on the iPromote ad network which reaches over 40 million unique people a month across hundreds of premium websites like MSN, Yahoo and Facebook. iPromote's proprietary ad serving technology automatically optimizes the promotion to appear more often on the sites on which they perform best.

To make this service even more cost-efficient, advertisers pay per click, and set their own budgets. They can also determine start/stop dates and adjust target audiences in real time, so advertisers drive traffic to their Web pages exactly when they need it.

The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years. Available in print and online in over 400 markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways. With 8 million magazines in print every 4 weeks, The Real Estate Book gets nearly 2 million unique visitors on its Web site, www.RealEstateBook.com, and features thousands of homes for sale, new home communities, and local information.

About Network Communications, Inc.

Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company was acquired by Court Square Capital Partners in January of 2005. Its magazines are read by over 12 million readers in over 500 markets and deliver more than one million leads to advertisers each month. Network Communications' assets, The Real Estate Book?, Apartment Finder / Blue Book?, Mature Living Choices?, Black's Guide?, New Home Finder?, Unique Homes?, By Design Publishing, Kansas City Homes & Gardens?, Atlanta Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include publications that millions of readers around the country turn to when looking for the latest information about the real estate and home design markets. For more information, visit www.nci.com.

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Media Contact:

Tami Gross-McCarthy
TMG
212.750.5755
tami@tmgpr.com

iPromote Takes Self-Serve Display Advertising to Next Level

Wed, 11 Nov 2009 10:10:38 -0800

SAN LUIS OBISPO, CA - November 11, 2009 — iPromote, a leading automated local display advertising platform, announced that is has updated its website with new features including its next generation display ad template and its patent-pending WebpageToStockPhotography™ technology. The new template has an enhanced advertiser logo and a text description which appears when a viewer moves his or her cursor over the ad. iPromote's new technology determines whether to use the media from the advertiser's webpage or to automatically place stock images in the ad to create a better ad for the user. This enables iPromote to create display ads for websites and directory listings with no useable media, including flash-based sites.

With its new technlogy and services, iPromote offers small businesses one of the most cost-effective solutions to build display ad packages instantly which can then be shown on premium websites on a geo-targeted basis. iPromote's turnkey solution enables SMBs to easily run performance based display campaigns to increase local branding and awareness and measure the results.

"We are very excited about our progress with regard to bringing innovation to local display advertising," says Michael Barr, CEO of iPromote. "With the addition of our stock photography technology, we can now truly create display ads instantly from any URL, even if there is no useable media on the website. In many cases, iPromote creates a better ad with the professional images. Businesses without a strong online presence can now access and benefit from marketing on the internet by promoting their online directory or internet yellowpage listing."

By simply entering any URL into iPromote, the technology will automatically populate the ads with available media from that site or with professional stock photos. Ads can then be easily edited with an advertiser's own creative or by browsing the stock photography portfolio. iPromote has created one of the easiest ways to create professional looking display ads for advertisers that are looking to attract people online.

About iPromote: iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user-friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional looking rich media display ads from existing webpage content saving advertisers time and money. 2KDirect also operates the iPromote Ad Network and AdXpert™ local ad serving technology. For additional information, visit www.ipromote.com.

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Media Contact:

David Shaw
2KDirect, Inc.
(646) 259-4851
dshaw@ipromote.com
www.ipromote.com

RealBird and iPromote Announce Partnership for Real Estate Listing Display Advertising

Mon, 02 Nov 2009 17:12:38 -0800

Redwood City, CA; San Luis Obispo, CA August 20, 2009 — iPromote, an innovator in the self serve display advertising industry, and RealBird, a leading provider of Internet marketing tools for the real estate market, have announced a partnership. RealBird customers are now able to promote their real estate listings on leading websites in one click with affordable and targetable display advertising.

iPromote complements RealBird's existing listing syndication of single property websites and virtual tours. The RealBird listing syndication promotes agents' listings, brand, and property search to the major real estate and online classifieds such as Google Base, Zillow, Trulia, Oodle, Craigslist, etc. An agent can now click the iPromote widget after they manage their Realbird listing to create rich media display ads. Ads can be targeted local—to—worldwide on a pay—per—click basis that is cost competitive with traditional media.

"In today's challenging economic environment, real estate agents need to leave no stone unturned to find buyers and sellers", says Zoltan Szendro, VP and CTO of Realbird. "Creative agents can advertise where no agent has advertised before to reach a large audience and different demographics. The iPromote service allows them to do exactly that with compelling display ads, geo targeting, and budgets for as low as $5 per day."

"We are very excited to be partnering with one of the leading real estate marketing services on the internet," says Michael Barr, CEO of iPromote. "The real estate industry has taken a rough toll making it almost imperative for brokers to adopt the most innovative marketing technologies in order to maximize ROI. "With the millions of real estate listings saturating the Internet, brokers must consider how they will cost effectively find buyers in this tough economic climate."

About RealBird: RealBird's services include listing marketing and lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The RealBird Listing Publisher provides a free, next generation Property Website builder with syndication to 3rd party classified sites and advance presentation tools. The RealBird Map—based Search service couples the traditional, form—based MLS search with the ability to browse listings on a street or aerial map. RealBird's latest Property Search Tool widget offers user friendly, flexible implementation with national coverage, using syndicated listing data from Google Base. RealBird has over 15,000 subscribers. For additional information, visit www.realbird.com ®RealBird is a registered trademark of RealBird Inc.

About iPromote: iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user—friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional looking rich media display ads from existing webpage content saving advertisers precious time and money. 2KDirect also operates the PrecisionClick™ Network and AdXpert™ ad serving technology. For additional information, visit www.ipromote.com.

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Media Contact:

For RealBird:
Gabriel Gross
(866) 551-2934
Web: www.realbird.com
Blog: realbird.typepad.com

For iPromote:
David Shaw
(646) 259-4851
dshaw@ipromote.com
www.ipromote.com

iPromote Makes Display Advertising Cost Competitive With Search

Mon, 04 May 2009 00:00:00 -0700

SAN LUIS OBISPO, CA - May 1, 2009 — iPromote (www.ipromote.com), an innovative self-serve display advertising company, has released a new user pricing model to lower the cost of display ads. iPromote has implemented a sophisticated auction-style bidding system, replacing the original fixed pricing model that has been in effect since launch. iPromote's new offering allows businesses to input their own pay-per-click ("PPC") price, making display advertising cost-competitive with search, by dramatically decreasing the pricing of iPromote's unique, automated one-click display advertising campaigns.

The iPromote bidded pricing model will automatically suggest a PPC range to advertisers based on their geo-targeting preferences. The amount an advertiser decides to bid has a direct impact on how often and in which order their ads will be served. This process allows businesses to pinpoint the exact price that results in the optimal success rate and the maximum number of impressions received per campaign.

iPromote enables users to easily access display advertising on a cost-per-click basis, the same way they have been using search ads. With iPromote, users get tens of thousands of ad views but only pay when people are delivered to their site, making it easy to measure the success of their campaigns. Unlike search-based text ads, iPromote's graphical display ads proactively drive people to designated websites. iPromote makes this possible by utilizing several patent-pending technologies that eliminate the costs associated with developing creative assets, buying ad space, and serving ads.

"Advertisers of any size can now proactively reach customers using online display ads in a manner that is cost-competitive with text-based search advertising," says Michael Barr, CEO of iPromote. "The current economic environment is leading more businesses to redirect their advertising dollars into online marketing which is already less expensive than traditional media. We want to make sure that we offer the most effective turnkey solution at the best price."

iPromote provides businesses of any size with self-serve access to online display advertising, which can be targeted locally to globally, through its one-click automated service. Using iPromote's real-time reporting, advertisers can see where their campaigns are the most effective and then concentrate future advertising and promotion efforts in those areas.

iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user-friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional looking rich media display ads from existing webpage content saving advertisers precious time and money. 2KDirect also operates the PrecisionClick™ Network and AdXpert™ ad serving technology. For additional information, visit www.ipromote.com.

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Media Contact:

Wendy Fuentes
(917) 860-5770 Direct
wendy@spinadvisors.com

iPromote.com Opens Door to Simple, Automated Internet Display Advertising

Mon, 01 Dec 2008 18:25:00 -0800

SAN LUIS OBISPO, CA - December 2, 2008 — In this time of economic uncertainty, businesses are looking for new and innovative ways to advertise their products and services. iPromote.com recently introduced a service that gives any website owner the power to quickly and easily promote products, events or services to millions of Internet users. Users simply enter a webpage address at www.ipromote.com and click "Create My Ads." iPromote's WebpageToAds™ technology analyzes their page, selects the most relevant content, and instantly builds a rich media display advertising package that is ready to be shown to millions of people across the iPromote ad network.

"Most businesses have invested significant resources designing and creating the content on their website," says Michael Barr, CEO. "However, many do not have the time or resources to create and manage display ads to bring people to these sites. Our product makes this possible for someone with a budget as small as $5 per day. It really puts the power of display advertising in the users' hands."

iPromote's local to global solution geo-targets ads to any region: city, state, country, or worldwide. Users can promote a business in the surrounding areas where their customers reside or on a national level to help them expand. Using real-time reporting, advertisers can see exactly when and where their ads are the most effective and concentrate future advertising and promotion efforts in those areas.

iPromote also partners with websites to enable them to offer display advertising directly to their members. Enterprise partners generate an incremental revenue stream and increase traffic back to their website when their users start an iPromote advertising campaign. Implementation is easy and partners receive a revenue share from iPromote.

iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. Their services provide a simple way for small businesses and individuals to advertise on the Internet. Their professional quality multimedia display banners and serving technology significantly reduce the overall time and expense of Internet advertising. iPromote offers a self-service display advertising solution from automatic ad creation to ad serving and real-time reporting. 2KDirect also operates the PrecisionClick™ Network and AdXpert™ ad serving technology. For additional information, visit www.ipromote.com.

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For more information, site graphics or interviews with Michael Barr, please contact:

Wendy DeMarco
2KDirect, Inc.
(917) 860-5770 Direct
(805) 597-5000 x8209
wendy@ipromote.com
www.ipromote.com