iPromote Makes Display Advertising Cost Competitive With Search

Mon, 04 May 2009 00:00:00 -0700

SAN LUIS OBISPO, CA - May 1, 2009 — iPromote (www.ipromote.com), an innovative self-serve display advertising company, has released a new user pricing model to lower the cost of display ads. iPromote has implemented a sophisticated auction-style bidding system, replacing the original fixed pricing model that has been in effect since launch. iPromote's new offering allows businesses to input their own pay-per-click ("PPC") price, making display advertising cost-competitive with search, by dramatically decreasing the pricing of iPromote's unique, automated one-click display advertising campaigns.

The iPromote bidded pricing model will automatically suggest a PPC range to advertisers based on their geo-targeting preferences. The amount an advertiser decides to bid has a direct impact on how often and in which order their ads will be served. This process allows businesses to pinpoint the exact price that results in the optimal success rate and the maximum number of impressions received per campaign.

iPromote enables users to easily access display advertising on a cost-per-click basis, the same way they have been using search ads. With iPromote, users get tens of thousands of ad views but only pay when people are delivered to their site, making it easy to measure the success of their campaigns. Unlike search-based text ads, iPromote's graphical display ads proactively drive people to designated websites. iPromote makes this possible by utilizing several patent-pending technologies that eliminate the costs associated with developing creative assets, buying ad space, and serving ads.

"Advertisers of any size can now proactively reach customers using online display ads in a manner that is cost-competitive with text-based search advertising," says Michael Barr, CEO of iPromote. "The current economic environment is leading more businesses to redirect their advertising dollars into online marketing which is already less expensive than traditional media. We want to make sure that we offer the most effective turnkey solution at the best price."

iPromote provides businesses of any size with self-serve access to online display advertising, which can be targeted locally to globally, through its one-click automated service. Using iPromote's real-time reporting, advertisers can see where their campaigns are the most effective and then concentrate future advertising and promotion efforts in those areas.

iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user-friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional looking rich media display ads from existing webpage content saving advertisers precious time and money. 2KDirect also operates the PrecisionClick™ Network and AdXpert™ ad serving technology. For additional information, visit www.ipromote.com.

Media Contact:

Wendy Fuentes
(917) 860-5770 Direct
wendy@spinadvisors.com

iPromote.com Opens Door to Simple, Automated Internet Display Advertising

Mon, 01 Dec 2008 18:25:00 -0800

SAN LUIS OBISPO, CA - December 2, 2008 — In this time of economic uncertainty, businesses are looking for new and innovative ways to advertise their products and services. iPromote.com recently introduced a service that gives any website owner the power to quickly and easily promote products, events or services to millions of Internet users. Users simply enter a webpage address at www.ipromote.com and click "Create My Ads." iPromote's WebpageToAds™ technology analyzes their page, selects the most relevant content, and instantly builds a rich media display advertising package that is ready to be shown to millions of people across the iPromote ad network.

"Most businesses have invested significant resources designing and creating the content on their website," says Michael Barr, CEO. "However, many do not have the time or resources to create and manage display ads to bring people to these sites. Our product makes this possible for someone with a budget as small as $5 per day. It really puts the power of display advertising in the users' hands."

iPromote's local to global solution geo-targets ads to any region: city, state, country, or worldwide. Users can promote a business in the surrounding areas where their customers reside or on a national level to help them expand. Using real-time reporting, advertisers can see exactly when and where their ads are the most effective and concentrate future advertising and promotion efforts in those areas.

iPromote also partners with websites to enable them to offer display advertising directly to their members. Enterprise partners generate an incremental revenue stream and increase traffic back to their website when their users start an iPromote advertising campaign. Implementation is easy and partners receive a revenue share from iPromote.

iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. Their services provide a simple way for small businesses and individuals to advertise on the Internet. Their professional quality multimedia display banners and serving technology significantly reduce the overall time and expense of Internet advertising. iPromote offers a self-service display advertising solution from automatic ad creation to ad serving and real-time reporting. 2KDirect also operates the PrecisionClick™ Network and AdXpert™ ad serving technology. For additional information, visit www.ipromote.com.

For more information, site graphics or interviews with Michael Barr, please contact:

Wendy DeMarco
2KDirect, Inc.
(917) 860-5770 Direct
(805) 597-5000 x8209
wendy@ipromote.com
www.ipromote.com

iPromote Press Releases

iPromote Makes Display Advertising Cost Competitive With Search

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iPromote.com Opens Door to Simple, Automated Internet Display Advertising

For more information, site graphics or interviews with Michael Barr, please contact: